25% of employees who participate in mentoring programs earn a salary grade change or promotion, professionals with mentors are 5 times more likely to be promoted than those without and women with mentors are 50% more likely to hold leadership roles.

Mentorlism is Mentoring for Journalists and Media Executives anywhere in the world passionate about getting the most out of their journalism careers, building knowledge and leadership skills in an ever-changing and challenging industry. Mentorlism is tailored and hands-on guidance to help journalists thrive in a competitive landscape.

Peter has more than 30 years experience in editing, leadership, delivering audience growth, implementing innovative content strategies as well as organisational and digital transformation.

Peter is an accomplished mentor known for inventing, establishing and implementing the world class Content-Led Growth Program, powered by expert journalists. Because of this program, News Corp increased its subscribers by 100% in just four years (500K to 1M) from 2019 to 2023. 

Journalism is a calling

Whether you’re navigating career transitions, honing your storytelling craft, or building leadership skills, Peter will equip you with the insights, strategies, and support you need to succeed. Unlock your potential for lasting impact in the ever-evolving world of journalism.

Mentoring will help you:

• Be a better Journalist
• Be a better Producer
• Be a better Team Leader
• Be a better Manager
• Be a better Editor
• Be a better Digital Editor
• Be a better Deputy Editor
• Be a better News Editor
• Be a better Head of Digital
• Be a better Reporter
• Be a better Media Executive

We will talk about great journalism

The key to writing a great news story is in the clarity, accuracy, and relevance. It should provide essential information quickly while engaging the reader through quotes, context, and storytelling. Whether for print or digital platforms, a well-written news story offers both immediacy and depth, answering the reader’s question: “Why does this matter to me?”

This is also my approach to Mentorlism, I focus on clarity, transparency and the relevancy of our conversations to your career so it will always “matter to you”.

Mentoring will help you master:

• The art of modern storytelling
• The art of Content-Led Growth
• The art of Audience-Led Growth
• The art of managing team conflicts
• The art of managing high performing individuals
• The art of building and maintaining contacts and sources

Peter is an expert in understanding the importance of a people-first approach to drive performance. It is because of this many of my mentees now hold senior editorial or executive management positions. He is ready to help you achieve your goals.

Mentorlism is Mentoring for Journalists and Media Executives.