I am an award-winning Australian Journalist, Editor, Deputy Editor, Digital Editor, Head of Digital but, most importantly, an expert team leader and personal and professional mentor with an unparalleled understanding of the multimedia, mass media landscape.

I have spent four decades in many different newsrooms around the world starting out as a newspaper delivery driver to become an Editor and Head of Digital.

Innovation and Leadership

I’m known for inventing, establishing and implementing the world class Content-Led Growth Program, powered by expert journalists. Because of this News Corp increased its subscribers by 100% in just four years (500K to 1M) from 2019 to 2023. 

Read what my colleagues and mentees have to say about me in their own words.

Peter has spent four decades in newsrooms as a journalist in Australia and around the world as a Reporter, Editor, Deputy Editor, Production Editor, Digital Editor and Head of Digital
Peter has spent four decades in newsrooms in Australia and around the world becoming an expert in publishing journalism as a Reporter, Editor, Deputy Editor, Production Editor, Digital Editor and Head of Digital

Journalism Accomplishments

Professional Strengths

Peter Brown
Peter Brown is the founder of Mentorlism: Mentoring for Journalists and Media Executives

Journalist | Journalism Expert | Elite Team Leadership | Recurring Revenue Business Expert (Subscriptions) | Audience-Led Growth | Multi-level Stakeholder Management | Mentor | Business Growth Strategy | Content Growth Strategy | Digital Strategy Subject Matter Expert | Industry Leader

Expert Leadership and Team Building

With more than four decades of leadership experience, I am an expert in understanding the importance of a people-first approach to drive performance. It is because of this many of my mentees now hold senior editorial or executive management positions at News Corp. 

Employee Survey measuring Peter's management expertise
My approach to expert team leadership and individual leadership is reflected in this company survey, which shows my people-first approach to journalism to drive audience growth and job satisfaction.

It’s my passion and purpose to nuture high-performance individuals to build thriving, success-driven cultures. So, this means putting people in a position to be successful, to grow as individuals and professionals. Because of this approach, the results are greater performance and professional growth – your growth.

I am a qualified Raise Mentor and this has built the core understanding of the importance of “walking beside” mentees and never in front. 

Journalism Accomplishments

Award Winner: Best coverage of a Breaking News Story for the Lindt Siege in 2014
Team Leadership: One of News Corp AU’s most credentialed leaders, consistently ranking well above leadership and support benchmarks in company-wide employee surveys.
Building Winning Teams: Proficient in developing and leading high-performing teams and individuals.
Content Visionary: Orchestrated scalable, data-driven content strategies and initiatives that translated into profitable growth, sustainable cost-effective revenue models and elevated brand prominence.
Audience-First: An expert in innovating and delivering audience-centric digital journalism and experiences that drive profitable growth.
Commercialisation: Spearheading content commercialisation within a recurring revenue business (digital subscriptions) and marketing strategies that resonate with audiences across platforms.
Subscriptions: Crafting strategies that cultivate audiences willing to invest in digital content.
Cross-Platform: Extensive digital and print expertise and experience.

Personal Strengths

Basketball Coach | Mentor
Team sports is the foundation of my leadership. I am the Head of Coach of Sydney Comets Women’s Youth League and Assistant Coach of Sydney Comets NBL1 women’s team. I coach about 20 female athletes striving to play elite basketball in Australia and in the US.

2024 Sydney Comets Youth League Women's Basketball Team
2024 Sydney Comets Youth League Women’s Basketball Team. Peter isn’t just an expert in journalism but a passionate basketball coach determined to help female basketballers achieve their dreams both on and off the court.