About Peter Brown
I am an award-winning Australian Journalist, Editor, Deputy Editor, Digital Editor, Head of Digital but, most importantly, an expert team leader and personal and professional mentor with an unparalleled understanding of the multimedia, mass media landscape.
I have spent four decades in many different newsrooms around the world starting out as a newspaper delivery driver to become an Editor and Head of Digital.
Innovation and Leadership
I’m known for inventing, establishing and implementing the world class Content-Led Growth Program, powered by expert journalists. Because of this News Corp increased its subscribers by 100% in just four years (500K to 1M) from 2019 to 2023.
Read what my colleagues and mentees have to say about me in their own words.
Journalism Accomplishments
- General Manager, Editorial Growth Insights (News Corp)
- Head of Editorial Content-Led Growth (News Corp)
- Head of Digital / Deputy Editor, DailyTelegraph.com.au
- Digital Editor, DailyTelegraph.com.au
- Mobile Devices Editor, DailyTelegraph.com.au
- Newspaper Production Editor, Page Design Editor, Daily Telegraph
- Deputy Editor, NT News
- Editor, Sunday Territorian
- Digital Editor, NTNews.com.au
- Executive Sports Editor, NT News
- Night Editor, FT.com
- Sports Reporter, NT News
- Cadet, NT News
Professional Strengths
Journalist | Journalism Expert | Elite Team Leadership | Recurring Revenue Business Expert (Subscriptions) | Audience-Led Growth | Multi-level Stakeholder Management | Mentor | Business Growth Strategy | Content Growth Strategy | Digital Strategy Subject Matter Expert | Industry Leader
Expert Leadership and Team Building
With more than four decades of leadership experience, I am an expert in understanding the importance of a people-first approach to drive performance. It is because of this many of my mentees now hold senior editorial or executive management positions at News Corp.
It’s my passion and purpose to nuture high-performance individuals to build thriving, success-driven cultures. So, this means putting people in a position to be successful, to grow as individuals and professionals. Because of this approach, the results are greater performance and professional growth – your growth.
I am a qualified Raise Mentor and this has built the core understanding of the importance of “walking beside” mentees and never in front.
Journalism Accomplishments
Award Winner: Best coverage of a Breaking News Story for the Lindt Siege in 2014
Team Leadership: One of News Corp AU’s most credentialed leaders, consistently ranking well above leadership and support benchmarks in company-wide employee surveys.
Building Winning Teams: Proficient in developing and leading high-performing teams and individuals.
Content Visionary: Orchestrated scalable, data-driven content strategies and initiatives that translated into profitable growth, sustainable cost-effective revenue models and elevated brand prominence.
Audience-First: An expert in innovating and delivering audience-centric digital journalism and experiences that drive profitable growth.
Commercialisation: Spearheading content commercialisation within a recurring revenue business (digital subscriptions) and marketing strategies that resonate with audiences across platforms.
Subscriptions: Crafting strategies that cultivate audiences willing to invest in digital content.
Cross-Platform: Extensive digital and print expertise and experience.
Personal Strengths
Basketball Coach | Mentor
Team sports is the foundation of my leadership. I am the Head of Coach of Sydney Comets Women’s Youth League and Assistant Coach of Sydney Comets NBL1 women’s team. I coach about 20 female athletes striving to play elite basketball in Australia and in the US.