Articles
Why mentoring is important to me
Mentoring is an essential part of my life, woven into both my professional career and personal purpose and meaning. It’s …
Why Content-Led Growth — and Mentorlism— is Unique Learning System
Content-Led Growth is a unique learning system for journalists because it transforms traditional article publishing into a strategic, data-driven approach …
What is a growth mindset and why it’s important
A growth mindset is essential for personal and professional development, as it shapes how individuals perceive challenges, obstacles, and success. …
Nine principles of delivering audience-led growth at scale
Audience-led growth is a strategy focused on understanding and responding to the needs, behaviours, and preferences of target audiences to …
What I’ve learned in four decades of journalism
1. Nothing beats a great story. 2. People drive performance, performance doesn't drive people. 3. The rest is noise. This …
Blending the Art of Journalism with the Science of Data
Content-Led Growth is blending the art of journalism (content creation) with the science of data (analytics) to deliver audience growth. …