Insights
Page 1 of Google is the Holy Grail for publishers, and every one is fighting to rank better on Google. It’s dominated by established news sites that have been publishing for more than three decades, improving their SEO optimisation techniques and strategies almost daily. It may seem like an impossible task to get your stories
Mentoring is an essential part of my life, woven into both my professional career and personal purpose and meaning. It’s more than just sharing knowledge or offering guidance — it’s a process that allows me to connect, uplift, and witness the transformation of individuals striving to achieve their goals. Over the years, I’ve discovered that
Content-Led Growth is a unique learning system for journalists because it transforms traditional article publishing into a strategic, data-driven approach that aligns journalism with measurable business outcomes. This model not only strengthens storytelling skills but also equips journalists with insights into how their work drives audience engagement, retention, and revenue. Here are seven reasons why
A growth mindset is essential for personal and professional development, as it shapes how individuals perceive challenges, obstacles, and success. Coined by psychologist Carol Dweck, it refers to the belief that abilities and intelligence are developed through dedication and learning from mistakes. This contrasts with fixed mindsets, where people believe their talent and intelligence are
Audience-led growth is a strategy focused on understanding and responding to the needs, behaviours, and preferences of target audiences to drive business expansion. This approach leverages data-driven insights to continuously refine content, ensuring they meet evolving audience demands. These are the Nine Principles required to deliver audience growth at scale. The One to Nine of
1. Nothing beats a great story. 2. People drive performance, performance doesn’t drive people. 3. The rest is noise. This may seem an over simplification in summing up more than thirty years in a newsroom but the reality is, journalism is a human endeavour. Its currency is people talking to, photographing and writing about other
Content-Led Growth is blending the art of journalism (content creation) with the science of data (analytics) to deliver audience growth. It is a strategic approach to business growth focused on the creation, distribution, and optimisation of valuable and engaging journalism. This is a primary driver of audience acquisition, customer retention, and revenue generation. Content-Led Growth
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